 Best and Bekaar advertisements: Cadburry 5 Star and Nescafe
 20.12.2011 18:47  0 views  0 comments
From:
economictimes.indiatimes.com
Presenting this week's best and worst of Indian advertising. Coffee brewed (battered) and too strong makes it hard for our panel to gulp down. Meanwhile a chocolate brand gives us something to chew on. Best and Bekaar advertisements: Cadburry 5 Star and NescafeBest and Bekaar advertisements: Cadburry 5 Star and Nescafe Read more »
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David Ogilvy's 'Confessions of an Advertising Man' translated into Tamil
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
A Tamil translation of David Ogilvy's book promises to fly-off the shelves.David Ogilvy's 'Confessions of an Advertising Man' translated into TamilDavid Ogilvy's 'Confessions of an Advertising Man' translated into Tamil Read more »
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Pehla Nasha: First trysts with creativity of ad folks
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
 The first time is always special - whether it's the first love (or lust); the first job; or the first ever campaign worked on. A clutch of senior ad folks go back in time to speak about their first trysts with creativity.Pehla Nasha: First trysts with creativity of ad folksPehla Nasha: First trysts with creativity of ad folks Read more »
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Globe Trotter: Global sports market to be worth $118.7 billion in 2011
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
As per a recent study done by PricewaterhouseCoopers and published in Warc, the global sports market - including gate receipts, sponsorship, media rights and merchandising - would be worth $118.7bn in 2011. Globe Trotter: Global sports market to be worth $118.7 billion in 2011Globe Trotter: Global sports market to be worth $118.7 billion in 2011 Read more »
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Standing out of the clutter of channels and brands never easy
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
 Giving brands identifiable and distinctive personalities is increasingly popular, but what's the best approach?Standing out of the clutter of channels and brands never easyStanding out of the clutter of channels and brands never easy Read more »
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We are far from being where we want to be: Publicis Groupe COO Jean Yves Naouri
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
 Understanding consumers, trends, what's going on in those markets is pretty important for the future. Digital will be at the forefront of this revolution.We are far from being where we want to be: Publicis Groupe COO Jean Yves NaouriWe are far from being where we want to be: Publicis Groupe COO Jean Yves Naouri Read more »
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5 Star and temporary amnesia: Will it taste sweet or leave a bitter aftertaste?
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
 As 5 Star persists with its theme of temporary amnesia, will it take the chocolate brand to a sweeter spot or will it leave a bitter aftertaste?5 Star and temporary amnesia: Will it taste sweet or leave a bitter aftertaste?5 Star and temporary amnesia: Will it taste sweet or leave a bitter aftertaste? Read more »
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Bawdy Copy: Better late than never
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
It's now almost moved into a predictable pattern. Ogilvy clean sweeps at the Effies 2011, third year in a row. Last week, hordes of black shirts invaded the stage for the final winners picture at the event held in Mumbai. Bawdy Copy: Better late than neverBawdy Copy: Better late than never Read more »
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Ad spend on the car advertisements in top gear
20.12.2011 18:46 0 views 0 comments
From:
economictimes.indiatimes.com
 As consumer appetite for cars move from top gear to neutral, marketers show no signs of slowing down expenditure.Ad spend on the car advertisements in top gearAd spend on the car advertisements in top gear Read more »
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Customisation of ads: Availability of intelligent tools, social media make task easier, cost-effective
20.12.2011 18:45 0 views 0 comments
From:
economictimes.indiatimes.com
 An explosion of social media and an emergence of sharply-defined communities have made the task of targeting specific clusters of consumers easier, cost-effective - and more fun
Customisation of ads: Availability of intelligent tools, social media make task easier, cost-effectiveCustomisation of ads: Availability of intelligent tools, social media make task easier, cost-effective Read more »
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Ex LG head Kim's former team building Indian brands competing with Korean label
14.12.2011 5:53 0 views 0 comments
From:
economictimes.indiatimes.com
At LG, K R Kim taught a few good men the art of waging war in Indian consumer electronics space. The lessons learnt from the master are coming handy.Ex LG head Kim's former team building Indian brands competing with Korean labelEx LG head Kim's former team building Indian brands competing with Korean label Read more »
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Are Indian companies doing enough for ageing consumers?
14.12.2011 0:25 0 views 0 comments
From:
economictimes.indiatimes.com
 Are youth-obsessed Indian companies & marketers doing enough for an ageing consumer population? All 60 million of them! And that's just the over-65s.Are Indian companies doing enough for ageing consumers?Are Indian companies doing enough for ageing consumers? Read more »
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Digital predictions for 2011
14.12.2011 0:25 0 views 0 comments
From:
economictimes.indiatimes.com
The pace of change is relentless as digital transforms consumers' lives, and not always for the better.
Digital predictions for 2011Digital predictions for 2011 Read more »
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Sound of the musical
14.12.2011 0:25 0 views 0 comments
From:
economictimes.indiatimes.com
 Brands are resorting to immaculately choreographed musicals with world class production values to communicate with audience.Sound of the musicalSound of the musical Read more »
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Bawdy copy
14.12.2011 0:25 0 views 0 comments
From:
economictimes.indiatimes.com
While the auto-brands in India are busy rolling out new campaigns, one global brand in the category has been witnessing feverish activity in Detroit.Bawdy copyBawdy copy Read more »
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Globe trotter
14.12.2011 0:25 0 views 0 comments
From:
economictimes.indiatimes.com
Advertising expenditure is likely to increase worldwide both this year and next, despite the challenging economic climate being experienced in many markets.Globe trotterGlobe trotter Read more »
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People:Amitabh Bhattacharya
14.12.2011 0:25 0 views 0 comments
From:
economictimes.indiatimes.com
 Amitabh Bhattacharya's career as a singer failed to take off. But his literary voice is heard loud and clear, from cinema halls and TV sets all over the country.People:Amitabh BhattacharyaPeople:Amitabh Bhattacharya Read more »
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K R Kim's success mantra: Trust people & empower them
14.12.2011 0:24 0 views 0 comments
From:
economictimes.indiatimes.com
To make a good brand, the most important element is to create and maintain good corporate culture. Good culture will create happy employees; one gets a strong sense of ownership.
K R Kim's success mantra: Trust people & empower themK R Kim's success mantra: Trust people & empower them Read more »
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Chrome DM: Firm that comes to rescue when a TV channel disappears from cable network
07.12.2011 1:32 0 views 0 comments
From:
economictimes.indiatimes.com
 A data analytics firm comes to the rescue of broad-casters whose channels suddenly fall off the cable operator's radar.Chrome DM: Firm that comes to rescue when a TV channel disappears from cable networkChrome DM: Firm that comes to rescue when a TV channel disappears from cable network Read more »
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Best and Bekaar ads
07.12.2011 1:29 0 views 0 comments
From:
economictimes.indiatimes.com
Presenting this week's best and worst of Indian advertising. A detergent brand cleans up its act with a cutesy commercial while an appliance brand tried to be too cute and ended up with a shot circuit.Best and Bekaar adsBest and Bekaar ads Read more »
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